Fire the tag when these conditions are true:.If you want a tag to fire only on the page /purchase/receipt.html, define a trigger with these settings: For example: the predefined variable " url" contains the address of the currently loaded page. Tag Manager has many built-in variables to choose from, and you may configure additional custom variables. In Tag Manager, you define triggers to listen for those events and specify when tags should fire. Events could be page loads, button clicks, page scrolls, etc. Tags execute, or fire, in response to events. With Tag Manager, you instead control all of your tags from a web user interface. If you don't use a tag management solution, the code for each tag is added directly to the source code. Examples include the Google Analytics tag and the Google Ads conversion tag. Tags can serve a variety of uses, but most of the tags used in tag management systems are designed to send measurement information from your site to a third party. Tags and triggersĪ tag is a snippet of code that executes on a page or mobile app. In this article we will explore how these concepts work together. Data layer: Tag manager implements a data layer to temporarily hold values in the client so that they can be used by tags, triggers, and variables.Variable: A variable is a named placeholder for a value that will change, such as a product name, a price value, or a date.When an event is detected that matches the trigger definition, any tags that reference that trigger will fire. Trigger: A trigger listens for certain events, such as clicks, form submissions, or page loads.Tag: A tag is code that send data to a system such as Google Analytics.Google Tag Manager uses these concepts to handle how tags are configured and fired:
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